Regardless of the size of your organisation, you need to communicate both internally and externally a strong vision and mission statements, and clear and practical core values that are endorsed from the top.
A mission statement is your purpose, and a Vision Statement is what you are driving to.
Mark Villareal
What is a Vision Statement? A vision statement is a forward-looking declaration of where the organisation wants to be in the future. It’s aspirational and serves as a guide for decision-making and strategy.
A Vision Statement:
- Provides direction and focus.
- Inspires employees and stakeholders by giving them a sense of purpose.
- Helps in setting long-term goals and objectives.
What is a Mission Statement? A mission statement defines the organisation’s purpose, what it does, and who it serves. It’s more practical and present-focused compared to the vision.
A Mission Statement:
- Clarifies the organisation’s purpose for internal and external audiences.
- Guides day-to-day operations and decision making.
- Aligns the organisation’s efforts with its strategic goals.
What are Core Values? Core values are the fundamental beliefs and principles that guide an organisation’s behaviour and decision-making processes.
The Core Values:
- Shape the company culture and influences how employees interact with each other and with clients.
- Help in decision-making, ensuring that actions align with the organisation’s ethical standards.
- Build trust and integrity, both within the organisation and with external stakeholders.
The three elements are interconnected and must align for the organisation to achieve long-term success.